![]() Make sure the designer provides vector logo files when updating your logo, and ask your printer to double-check the resolution of images when professionally printed material. With this in mind, consult a graphic designer when in doubt. Raster-based images can be embedded into Adobe Illustrator, and vectors can be placed and even created in Photoshop. Any of the above file types can be exported to a pdf format, so these files can be either vector, raster, or a combination of the two.ĭisclaimer: Graphics software has come a long way, resulting in much line-blurring between programs. The small exception to these rules is the Portable Document Format (.pdf, PDF). Encapsulated PostScript File (.eps, EPS).Graphics Interchange Format (.gif, GIF).Joint Photographic Experts Group (.jpg, JPEG).The purpose of this post is to further explain the difference between these file types and to help determine which type is required for various purposes. Raster graphics, such as digital photographs, are created using a grid of tiny pixels. Vector graphics, such as logo files, use intricate paths of points and lines to create an image. When zoomed in closely, the individual pixels can be observed.ĭigital graphic files will generally fall into two categories-vector or raster. Raster images are made up of tiny squares called pixels and are often referred to as 'bitmap' images. This makes vector files the best format for graphic assets such as illustrations, icons and company logos, as the same file can be used for designs ranging from a mobile app to a large billboard without sacrificing quality or increasing file size. Vector files, made up of points and lines to create paths, can be scaled up and down without losing quality. What is the difference between vector and raster files for graphics?
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